 |
| Titel |
Raising risk preparedness by flood risk communication |
| VerfasserIn |
E. Maidl, M. Buchecker |
| Medientyp |
Artikel
|
| Sprache |
Englisch
|
| ISSN |
1561-8633
|
| Digitales Dokument |
URL |
| Erschienen |
In: Natural Hazards and Earth System Sciences ; 15, no. 7 ; Nr. 15, no. 7 (2015-07-18), S.1577-1595 |
| Datensatznummer |
250119601
|
| Publikation (Nr.) |
 copernicus.org/nhess-15-1577-2015.pdf |
|
|
|
|
|
| Zusammenfassung |
During the last decade, most European countries have produced hazard maps of
natural hazards, but little is known about how to communicate these maps
most efficiently to the public. In October 2011, Zurich's local authorities
informed owners of buildings located in the urban flood hazard zone about
potential flood damage, the probability of flood events and protection
measures. The campaign was based on the assumptions that informing citizens
increases their risk awareness and that citizens who are aware of risks are
more likely to undertake actions to protect themselves and their property.
This study is intended as a contribution to better understand the factors
that influence flood risk preparedness, with a special focus on the effects
of such a one-way risk communication strategy. We conducted a standardized
mail survey of 1500 property owners in the hazard zones in Zurich (response
rate main survey: 34 %). The questionnaire included items to measure
respondents' risk awareness, risk preparedness, flood experience,
information-seeking behaviour, knowledge about flood risk, evaluation of the
information material, risk acceptance, attachment to the property and trust
in local authorities. Data about the type of property and socio-demographic
variables were also collected.
Multivariate data analysis revealed that the average level of risk awareness
and preparedness was low, but the results confirmed that the campaign had a
statistically significant effect on the level of preparedness. The main
influencing factors on the intention to prepare for a flood were the extent
to which respondents evaluated the information material positively as well
as their risk awareness. Respondents who had never taken any previous
interest in floods were less likely to read the material. For future
campaigns, we therefore recommend repeated communication that is tailored to
the information needs of the target population. |
| |
|
| Teil von |
|
|
|
|
|
|
|
|