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| Titel |
Engaging the public via competitions – lessons learnt from Rosetta |
| VerfasserIn |
Karen S. O'Flaherty, Emily Baldwin, Claudia Mignone, Anne-Mareike Homfeld, Markus Bauer, Mark J. McCaughrean |
| Konferenz |
EGU General Assembly 2015
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| Medientyp |
Artikel
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| Sprache |
Englisch
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| Digitales Dokument |
PDF |
| Erschienen |
In: GRA - Volume 17 (2015) |
| Datensatznummer |
250111000
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| Publikation (Nr.) |
 EGU/EGU2015-11062.pdf |
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| Zusammenfassung |
| 2014 was an historic and challenging year for the European Space Agency's Rosetta mission as it awoke from a 957-day slumber, arrived at Comet 67P/Churyumov-Gerasimenko, and deployed a lander on the comet's surface.
One of the biggest challenges facing the mission's science communicators was to awaken interest in the mission and generate a sustained engagement in the broadest possible audience in a relatively short time. New and innovative means were adopted alongside traditional approaches to achieve this goal.
In this paper, we describe one of these outreach projects: engaging the public with open competitions. We describe three different competitions that were run for three important mission milestones: 'Wake Up Rosetta' – a video competition to celebrate the end of hibernation; 'Rosetta, are we there yet?' – a photo competition to coincide with Rosetta's rendevous with 67P, and 'Name Site J' – to name the landing site chosen for the Philae lander.
We discuss our experiences of these competitions: the channels we used to promote them, the audience we reached, the different levels of engagement, the issues that we encountered, and the outcomes, including lessons learnt. |
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