| Austria is the most intensive winter tourism country in the world with some 4% contribution in the national GNP. Snow based winter tourism became the lead economy of mountain areas, covering two thirds of the country and is by far economically more important than agriculture and forestry. While natural snow was the precondition for the establishment of winter tourism, artificial snow is nowadays the precondition to maintain winter tourism in the current economic intensity. Skiing originally low tech, is developing increasingly into high tech. While skiing was comparatively cheap in previous days due to natural snow, skiing is getting more expensive and exclusive for a higher income class due to the relative high production costs.
Measures to adapt to a warmer climate can be divided into three principle types: physical adaptation, technical adaptation - where artificial snow production plays a major role - and social adaptation. It will be discussed under which conditions each adaptation type seems feasible in dependence of the level of warming.
In particular physical and technical adaptations are related to major investments. Practically every ski resort has to decide about what is an appropriate, economically cost efficient level of adaptation. Adapting too much reduces profits. Adapting too little does not bring enough income. The optimal level is often not clear. In many cases public subsidies help to collect funds for adaptation and to keep skiing profitable. The possibility to adapt on local, regional or on national scales will depend on the degree of warming, the future price of artificial snow production and the public means foreseen to support the winter tourism industry. |